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E.ON NEXT
Energy Powerhouse Goes Green
PROBLEM
As E.ON launched E.ON Next in the UK, the brand needed a distinctive visual language to introduce itself to new customers and bring energy to its early communications.
SOLUTION
Initial brand assets were brought to life with playful animation, establishing a visual identity that carried through early campaigns. Alongside this, a suite of how-to videos was created for pay-as-you-go customers, still in use today (voice over by me too!)
Director's Notes: Working on a launch gave a rare view of how a brand is built from scratch. Translating abstract brand values into playful, usable content felt like proof that creative craft can have a direct impact on how people engage with an essential service.
ALL PROJECTS
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