OUR STORY

WHO'S BEHIND THE CAMERA?*

I’m Zaki, a Creative Director who prioritises play.

I’ve made films for Pernod Ricard, TSB, NordVPN and CAMRA. I even built a food pop-up from scratch using nothing but witty promos. Proof that fun isn’t just entertaining, it works.

I write, direct, shoot and edit, always with a cinematic eye and a focus on cutting through the noise.

*You may also find me in front of the camera from time to time.

OUR (TINY) TEAM

Look, if I’m not self-shooting, I’ll build out a crew. That’s the beauty of Element Move - we scale up when we need to, without all the agency overhead.

But there’s one person who’s here more often than not: Fergus McClean. We met on a short film a few years back, and I took him on as my apprentice. These days, he actually gets paid.

Fergus is sharp, talented, and keeps me honest. I’m grateful (as I’m sure he is) that we get to keep making good work together.