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PERNOD RICARD
Making Whisky Great Again
PROBLEM
One of the world's leading alcohol brands wanted to maintain a strong foothold, in the face of a global pandemic.
SOLUTION
We were at the heart of a creative shift towards repurposing archive footage in unique ways that maintained consistency with brand identity. We also focused on remote shooting to build key visuals around emerging products, such as Ballantine's Bourbon 7.
Director's Note: This was a unique challenge for a unique time. The seasonal carousel below with a toast through a laptop screen doesn't even feel real.
ALL PROJECTS
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