ZAKI'S FIRE LAB
Cinematic Promos + Sold-Out Nights
PROBLEM
Summer, 2025. My local cocktail bar had space in their kitchen for a couple months. My (other) dream of launching a one-off BBQ pop-up was about to be realised. With only weeks to prepare - and with a fully supportive yet slightly skeptical wife - how was I to make this bucket list item a profitable endeavour (and keep everyone happy)?
SOLUTION
Zaki's Fire Lab became a sandbox for doubling down on wildly creative ideas for a B2C business model where I had full reins. The result was many sold-out nights, and over 10,000 unique impressions within the first month (yes, and some profit, thankfully).
We did this with;
- Cinematic + scripted promos with narrative arcs
- Collabs with local businesses (FoodBank, Butchers)
- Testimonials
- Behind-the-scenes
- UGC
Director's Note: People came because we were making them laugh every week with these unique promos. It was very refreshing for everyone.
